This Love Is Fucking Right was the first release from the New York then 3 piece The Pains Of Being Pure At Heart on Cloudberry records in May 2007 and is a wonderful piece of thrashy indie pop which bears a more than passing resemblance to the sound of early Wedding Present singles. However if you take the lyrics literally then the song is a bit dodgy. In an interview Kip Bergman stated the song wasn't about incest but was a reference to a Field Mice song called This Love Is Not Wrong. Irrespective of what the lyrics actually mean the track is a cracking 3 minute slice of indiepop.
Since the release of this ep,the band have gone on to release another ep, 6 singles and an eponymous album in 2009 on Slumberland.
The ep came out as a very limited (100 copies, mines is 61) 3" cd, the 13th release Cloudberry is a DIY indie pop label that specialise in limited run 3" cds and 7" vinyl singles by new bands who sing about unrequited love. In the past they have released singles by The Manhattan Love Suicides, Celestial and The Jealous Sea. All of singles come in beautiful hand made, individually numbered sleeves and are worth collecting for the sheer aesthetic value. If your into indie pop at all then it would be well worth your time to check out the website here.
The Pains of Being Pure at Heart - this love is fucking right!
