Wednesday, 15 November 2017
Twee As F**K
JC's series "10 Days Of Twee" got me remembering when I kind of immersed myself in all things Twee around 2007/2008. At the time I was looking for something a bit different and for a wee while all of the Scandi Indie stuff had been interesting me but around this time I decided to cast my net a bit wider and found two really interesting labels that were doing their own thing, WeePop! and Cloudberry, the former from London, England and Cloudberry from Astoria, Queens, New York City. What both of these labels had in common was the DIY ethos and the beautifully crafted Indie pop and lovingly put together releases. You even got free sweets from WeePop!, if the music wasn't sugary enough for you. These labels are where I first came across the Just Joans, The Manhattan Suicides , The Darlings and loads more.
Cloudberry also introduced me to the talents of the Pains of Being Pure At Heart ( has there ever been a more twee name for a band). Their first EP, This Love Is Fucking Right!" was released on the label and like all the other it was on a 3" CDR in a limited run of 100, mine's is number 61. I think that the title of the main track may be a nod to the Field Mice and that is not where the comparisons with Sarah Records end with this band from New York, as I would suggest that the band have more than one record on the much missed Bristol based label in their collections and possibly also a few Slumberland records in there too.
The Pains Of Being Pure At Heart - This Love Is Fucking Right!
The Pains Of Being Pure At Heart - Orchard Of My Eye
The Pains Of Being Pure At Heart - Doing All The Things That Wouldn't Make Your Parents Proud